About RVR & Assoc.

RvR & Associates is a consulting firm that facilitated some of South Africa’s leading listed companies and leading brands in the UK (like Barclays Bank), to provide outstanding service for their customers.

Delivering an excellent business and financial services model

RvR & Associates is a consulting firm that facilitated some of South Africa’s leading listed companies and prominent brands in the UK (like Barclays Bank plc.), and Elspermann GEBO in Germany to provide outstanding service for their customers. Well-known brands in South Africa include the following – FNB, Standard Bank, Damelin, Woolworths, MTN, Old Mutual, Liberty Life, ABSA, Pyrotech, Ampath, Denis Insurance Administrators, Medway, Sports Science Institute of South Africa and many more.

In early 2013, RVR & Associates secured a five-year National Contract to secure the retention of the members of the RMI (Retail Motor Industry of South Africa). The Vision of the RMI is as follows: “The RMI is the proactive, relevant retail and associated motor industry organisation that is recognised both as the lead voice serving the daily needs of its members, and for its key role in enabling motor traders to deliver top class service to motoring customers in South Africa.” The RMI currently comprises of 7, 500 employer groups, which consists of approximately 175, 685 individual members active in the motor industry.

The RMI is the single largest industry representative body in South Africa, representing the Retail Motor Trade, and has done so for 105 years. Similar structures exist elsewhere in the world, e.g. RMI UK. The 7, 500 member groups are represented across 14 Trade Associations, serviced out of 6 offices around the country manned by a staff compliment of 84 people. It is a reality that small businesses have little or no say when it comes to legislation introduced by Government; practices and policies of big business and the behaviour of unions. The RMI is the representative collective voice of the Industry. The RMI has credibility, is respected and recognised by all stakeholders as the lead Industry Voice.

By far, in a watershed transaction that has set RVR & Associates apart and propelled it to unbelievable new heights, was the 100% acquisition of the shares of Kestrel Financial Solutions (Pty) Ltd., a 20-year old short – term insurance subsidiary from the Assupol Group, effective from 1 February 2014. With 8 offices around the country, 45, 000 clients, more than 150 tied agents and an annual premium in excess of R250 million GWP per annum, Kestrel Financial Services (Pty) Ltd (the new name), now ranks as one of the top individual privately owned broker houses in South Africa.

RVR & Associates will subcontract to Kestrel who will be responsible for the servicing of the more than 175,000 members of the RMI, also offering and introducing innovative insurance and value add products to its member base.

The owner, Ross van Reenen, ex Free State rugby player and well-known author of “FROM LOCKER ROOM TO BOARDROOM”, will retain his position as Chairman and CEO of both organisations and will be supported by Louise Steenekamp (16-year MD of Kestrel), and Cris Laidlaw (14-year operations and financial director of Kestrel) to maximise the integration and servicing of the RMI.


RVR is my own company that provided specific services to clients, prior to me purchasing Kestrel. Various business opportunities came forward for services to be rendered regarding training or compliance and a decision was made by the Board to ensure the correct structure is offered for each type of business opportunity.

There are various dealers in the motor industry that has a need for compliance and the company submitted two successful quotations to them. The challenge, however, for us is why does the dealer want to contract and provide the company with business information where the company might be competition. It was therefor decided that the Compliance and Risk Services will function under the RVR brand.

The same companies required training services which can now also be offered under the RVR brand.

The product has been structured under RVR due to the fact that brokers want to sell the product but not through a competitor. The company strongly believes the brand will continue to grow with the appointment of its ambassador, Theuns Stofberg.

Challenging industry:
Various legislation forces brokers to join a larger group and this is part of our offering. We know our game, has an exceptional strong compliance structure and is widely experienced. We have products with all the major role players, making it easier for the smaller intermediary to join a powerful brand.

The company will, in 2015, realign its strategies to become a big brother for smaller intermediaries and built a big brand. Offices, where an infrastructure is carried, will be required to promote our compliance services and other services as part of their growth strategy.





Some Interesting Statistics:

% Growth in Turnover
Books sold in first 2 weeks
Years Experience
Hours fishing in 2015


Our Services

Providing affordable, quality Life- and short-term insurance products such as car, home, business, taxi and medical-aid insurance that caters for the individual policyholder as well as groups and companies.


Authorised Financial Services

Authorised Financial Services

Authorised Financial Services Provider and registered with the Financial Services Board in South Africa

Business Consulting Services

Business Consulting Services

The group has consulted for more than 67 listed companies in South Africa over a period of 25 to 30 years.

Customer Service Excellence

Customer Service Excellence

Change Or Die. RvR & Associates understands what really matters to customers to make your business more successful.

Corporate Sales Training

Corporate Sales Training

Sales Courses and Marketing Plans for small companies and the bigger corporates. Become a Master Closer. Close! Close! Close!

Compliance, Risk and Key Individual Services

Compliance, Risk and Key Individual Services

 Compliance monitoring plan reporting, risk management reporting and Key Individual services.

Unique Insurance and Medical Support for Sport Amateurs

Unique Insurance and Medical Support for Sport Amateurs

24 hour telephonic access, panic button assistance, medical emergency cash, dental and accidental cover.



Financial Services

Ross van Reenen Financial Services (Pty) Ltd is an Authorised Financial Services Provider and registered with the Financial Services Board in South Africa (FSP number 44957). It provides affordable, quality Life- and short-term insurance products such as car, home, business, taxi and medical-aid insurance that caters for the individual policyholder as well as groups and companies.

We offer:

  • Tailor-made products to suit the needs of our clients
  • High level service and advice
  • Competitive premiums
  • Variable excesses
  • Value added products
  • Financial solutions for groups or companies

Products offered are:

  • Car and home insurance
  • Medical aid
  • Business insurance
  • Personal accident cover
  • Funeral cover
  • Taxi insurance
  • Life insurance
  • Sport Insurance


business consulting

Ross van Reenen & Associates has been in the business consulting industry for more than 25 years, providing business and management consulting services in Europe, the UK and South Africa. The group has consulted for more than 67 listed companies in South Africa over a period of 25 to 30 years.

Management consulting is the practice of helping organisations to increase their sales performance and operates primarily through the analysis of existing organizational problems and the development of plans for improvement of these companies. We have been very successful with our business model over the past three decades. Organisations may draw upon the services of our highly qualified consultants – MBAs and CAs, as well as highly experienced academic individuals – that includes advising the organisation in question of external and objective advice and access to the consultants’ specialised expertise to solve problems and identify new opportunities through proved business models.

Through highly diversified and appropriately focused business skills, our highly qualified consultants may also provide organisational change assistance, financial analysis and recommendation of new financial business models, development of coaching skills, be involved in detailed process analysis, new technology implementation, operational improvement services and a clear and concise strategy going forward for the organisation.

Our management consultants often bring their own methodologies or frameworks to guide the identification of problems and to serve as the basis for recommendations for more efficient and effective ways of increasing and sustaining the growth and development of the organisation.


Customer Service Excellence

Customer Service Excellence and Strategic Care
  • Plan and Implement a Customer Service Strategy.
  • Understand Key Customer Service Concepts and
  • Customer Centred Selling.
  • Creating Customer Connections.
Understanding Customer Value

Change Or Die. Your business must change to survive. As much as we wish it would, nothing stays the same. Some industries change faster than others. Some markets are more fixed. To stay in business, you need to watch both and change as they do, or before. At RvR & Associates we understand what really matters to customers – what kind of service experience they truly value and how we have to change the existing business model to make them more successful. To develop a customer service strategy we work closely with our customers and differentiate the importance what delivers value and what will differentiate them in a congested market. We expose what is impacting on current service performance – what is getting in the way of meeting or exceeding customers’ expectations – and we then use our knowledge to challenge management thinking and practices. RvR & Associates specialises in the art of removing barriers and facilitate people to deliver customers value.

The Value Proposition and VAS (Value Added Services)

No organisation can exist and thrive without a clear value proposition. RvR & Associates will evaluate and implement a value proposition that will deliver the following:

  • The retention of existing members/customers of the organisation
  • The growth of new members/customers for the organisation

This we deliver, inter alia, through a uniquely developed business model that is known as VAS (Value Added Services). RvR & Associates are also specialists in the financial services industry in structuring and experts in structuring VAS opportunities for organisations; from innovative insurance products that will enhance the income stream for the organisation and deliver peace of mind to the customer through experts in the field to the adding of value through additional services and customised developed products that is quite innovative and unique.

Corporate Sales Training

Sales Training
  • How to prospect for new business
  • Successful Telesales and Telemarketing Techniques
  • Presentation Techniques and Handling Objections Successfully
  • Become a Master Closer. Close! Close! Close!
Sales Management Development
  • Developing Basic Sales Management Skills.
  • What a Manager Must Know.
  • Management 2000 and Beyond..
Unconventional Strategies and Tactics
  • An Introduction to Guerrilla Selling and Guerrilla Marketing.
  • Revolutionary NEW Sales Techniques that will double your volume – introducing NLP!
Time Management
  • Get more done by Efficiently Managing your Time!!
  • A Guide to Successful Time Management.
  • More Time, Less Stress.
Facilitation of Strategic Marketing Consulting for private and listed companies
  • Sales Courses and Marketing Plans for small companies and the bigger corporates.
  • Create Powerful Business and Marketing Plans.
  • From Business Plans to Game Plans.
  • Marketing Strategies for Competitive Advantage.

Are you ready to start a conversation?

Get in Touch

Thought Bytes

  • You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.

    — Zig Ziglar —
  • Things work out best for those who make the best of how things work out.

    — John Wooden —
  • Luck is what happens when preparation meets opportunity.

    — Seneca, Roman Philosopher —
  • The best way to predict the future is to invent it.

    — Alan Kay, father of the personal computer —
  • If you don’t make things happen then things will happen to you.

    — Robert Collier —
  • The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.

    — Guy Kawasaki, Rules for Revolutionaries —
  • You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

    — Steve Jobs —
  • To be successful, you have to have your heart in your business, and your business in your heart.

    — Thomas Watson, Sr. —
  • To succeed… You need to find something to hold on to, something to motivate you, something to inspire you.

    — Tony Dorsett —
  • Success is liking yourself, liking what you do, and liking how you do it.

    — Maya Angelou —
  • Nothing great was ever achieved without enthusiasm.

    — Ralph Waldo Emerson —
  • Quality means doing it right when no one is looking.

    — Henry Ford —
  • Don’t let the fear of losing be greater than the excitement of winning.

    — Robert Kiyosaki —
  • If things seem under control, you’re just not going fast enough.

    — Mario Andretti —
  • People are not your best asset, the right people are.”

    — Jim Collins —



Best Seller

From Locker Room to Boardroom

Converting rugby talent into business success

Author: Ross van Reenen

From Locker Room to Boardroom

If sport requires discipline, focus and strategy, so does the business world. This unique and ground-breaking book shows how top South African rugby players like Kevin de Klerk, Morné du Plessis, Joel Stransky, Ockie Oosthuizen, Kobus Wiese and HO de Villiers, to name but a few, took those tactics and made a business success of their lives after retiring from rugby.

The book tells fascinating behind the scenes stories and looks at what specific element was used to achieve their success. It is packed with detailed business advice and models that make it an imperative read for anyone established in, or starting in, business.

See a review here:


See more reviews and buy the book here:

Book Launch:

… The group achieved a 296% growth…

— Managing —

Ross was the Head Tutor of the Damelin MBA programme

— Training —

Ross is the holder of double Springbok colours.

— Sport —

RvR & Associates has consulted for some of South Africa’s leading listed companies and prominent brands in the UK and Europe.

— Consulting —




Eighty four percent (84%) of professional rugby players will have a financial problem when they retire from rugby, quote from “FROM LOCKER ROOM TO BOARDROOM” on the back page.

The SARPA Foundation is a South African entity, which was founded in February 2013 as a non-profit organisation to give support to these players while they are playing rugby to put structures in place in place to equip then for the commercial world once they retire.

The SARPA Foundation has been formed to raise funds, bursaries and donations to create the platform to offer professional rugby players the opportunity to develop their personal and academic skills during their playing career and in the process ensure they have a smooth transition from professional rugby to life after rugby.

The SARPA Foundation was formed after the South African Rugby Players Association (SARPA) conducted research on the skills levels and needs of professional rugby players and a clear need was confirmed for a body that can manage and oversee a player development program to address the needs of the professional rugby players and ensure rugby players are prepared for life’s challenges once they stop playing rugby.

More than 85% of players whom participated in the 2012 research confirmed the need for assistance with life after rugby preparation and development.

The challenge is to put in place a feasible and sustainable player development model and program. Most important will be the business model and the financial means to make this initiative possible.

In essence this will entail:

  1. creating an environment and climate to motivate players to obtain a formal or additional qualification;
  2. create an environment and climate to encourage players to develop their life and personal skills and ensure players are knowledgeable about their rights and obligations as professional rugby players ;
  3. to assist players to become financially knowledgeable, self-sustainable and independent;
  4. identify, develop and engage a network of mentors, life skills coaches, sponsors and service providers to effect the execution of the model and program.

Various service providers like Open Learning Group, IMM, PSG CONSULT Academy, Mill Park Business School, Sports Science Institute and others are in the market to provide services of a various nature to these players.

An “adopt a player” initiative will form part of the program providing companies and businesses with an option to “adopt” a player and expose the player to the business environment he might have to deal with when he retires from rugby. This could mean “working” for such company and business for certain periods of time which could then lead to possible employment after retiring from professional rugby.

Senior players will have the opportunity to engage with captains of industry who can act as mentors. A network of current and past business executives will be put together and they can have two or three players to which they can be a life coach and mentor. The networking and exchange of ideas will be an important aspect of this option and will be of great value.

The SARPA Foundation is a non-profit organisation and is structured as a trust with currently six trustees. The trustees meet on a regular basis to evaluate the objectives set and discuss on going changes that may occur or be required.

The trustees of the SARPA FOUNDATION are Ross van Reenen (Chairman), Louis von Zeuner, Danie Rossouw (legal), Piet Heymans (CEO SARPA), Mark Alexander (Vice President of SARU), and Ockie Oosthuizen. Leonè Pitts is the administrative manager and assistant to the Foundation.


  • LEFT PHOTO, L to R: Piet Heymans – CEO SARPA FOUNDATION, Okkie Oosthuizen – Trustee SARPA FOUNDATION, Danie Roussouw – Head of Legal SARPA FOUNDATION, Ross Van Reenen – Chairman SARPA FOUNDATION. Photo taken on Okkies wine Farm, Molenvliet.
  • MIDDLE PHOTO, L to R: Piet Heymans – CEO SARPA FOUNDATION, Richie McCaw – Captain All Blacks, Ross Van Reenen – Chairman SARPA FOUNDATION
  • RIGHT PHOTO: Ross Van Reenen, Cheetahs Provincial Rugby.


+27 (0) 76 788 8899

Suite 56, Bosmans Crossing, Distillery Road, Stellenbosch, South Africa.


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